Sónar, International Festival of Advanced Music and Multimedia Art, as a cluster of the Creative Industries at a local and international level.

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STRUCTURE OF THE WORKSHOP

A) PRESENTATION OF THE SÓNAR FESTIVAL

1. What is Sónar?

Started in 1994, Sónar is a brand that goes beyond the festival format, carrying out its activities in different fronts and fields.

1.1. Sónar is…

1.1.1. Sónar by Day: a multidisciplinary festival, participatory and unique within the cultural hub of Barcelona
1.1.2. Sonarmática: A multimedia exhibition space
1.1.3. Sónar at Night: Great shows and top artists
1.1.4. SonarFiles. The Festival’s media library
1.1.5. Sonarama: An area devoted to New Media
1.1.6. SonarPro: Professional activity
1.1.7. SonarSound: Sónar around the world
1.1.8. SonarKids: A new festival for the whole family

2. Identifying values

  • Sónar transcends the field of festivals and has become a citizen’s event
  • It is one of most well-known cultural symbols in Barcelona
  • It enjoys wide recognition at a national and international level (press, cultural sector, opinion leaders, etc.)

3. Cultural values

  • Sónar is a model for cross cutting and multidisciplinary events
  • It is a symbol of the avant-garde and experimentation
  • It defines and establishes new models and formats for cultural and creative activity
  • It is a platform for new talent and a showcase for innovative projects

4. Socio-economic values

  • It has a direct economic impact on the GDP of Barcelona (€54m in 2008)
  • It is a meeting point and driving force for local and international Creative Industries
  • It is a worldwide ambassador for Barcelona

5. Study of the profile of public spectators, media and professionals.

6. Sónar Worldwide

7. Sónar as a cluster of the Creative Industries at a local and international level.

  • Sónar is a unifying and driving force behind projects, linking initiatives in Barcelona: Creation Factories, Barcelona Fair, Universities, Digital Music, 22@…
  • It is the organisational focal point of a new drive for the city with the aim of creating a real international ‘cluster’ of creative industries.

B) DEVELOPMENT OF A PROPOSAL FOR A NEW FESTIVAL FORMAT BY THE WORKSHOP PARTICIPANTS

Development of an inclusive proposal for a new festival format within a city according to its potential, history, geographical location and economic environment.

C) PRESENTATIÓN OF THE PROPOSALS AND DEBATE

Thursday, 12th of november, 16h30 – 18h00

Workshops