Some companies consider marketing a function of publicity and communication.
Other companies situate the function of marketing in the core of its strategy in order to win customers and keep them.
Why?
Because organising the company with firm customers brings sustainable and attractive profits. And the customers are firm because they are satisfied.
So the company’s function is to win customers and keep them. And the attractive profits that please the shareholders are the consequences.
We will talk about creativity in each segment of this vital process for the company.
Get to know Erik Sorensen
Thursday, 12th of november, 16h30 – 18h00
